Kenneth Cole Productions, Inc. is an American fashion house founded in 1982 which designs clothing, footwear and accessories for men and women. Kenneth Cole entered into a deal with Reliance Brands, a Mukesh Ambani-led Reliance Industries firm, to retail New York’s luxury fashion brand in India.

Industry: Retail

Location: Mumbai

Requirement by client:

The client wanted us to build an eye-catching and distinctively large Video display option on the outer side of the store which should be unconventional in design and have high visibility to the people who are there in the Mall on that Level. They also wanted an In-Store Projection wall to engage clients in-store and helping them in giving information about the brand and new launches and range of Products by K&C.

Challenges faced:

With limited space in the store, they wanted to showcase most of their products in the store. There was also a restriction on using the external space for displaying the international content due to mall policies.

Solutions offered:

We at SISPL, conceptualized a Larger than Life Display solutions for the external pillar of the store which will cater to the visibility of the people in the entire floor lobby. A Video Pillar was created using 1×5 Matrix with 2 sets hereby using 10 units of 47” LED LCD Display Monitors with Ultra Narrow Bezel of 5.3mm between 2 Panels.

A single Video which plays from the source is seen flowing from the first side to the other in a right angle thereby enabling the people on both sides of the floor to experience this unique view.

Within the store we created a Dual Projection wall on their existing wall finish such that a single Image / Video is shown on the opposite walls and the clients who are within the store can experience it on a different Media other than regular.

Conclusion:

Both the requirements and concepts given by the client were achieved with 100% success and moreover the latest technology and any type/resolutions content could be shown with all the accuracy on the Video Pillar and In-Store Projection.